ACCA Performance Management (F5) Certification Practice Exam

Which type of information can be gathered through desk research?

1. Qualitative customer feedback

2. Economic intelligence regarding market status

3. Experiential data from focus groups

4. Demographic data through surveys

The correct answer is: Economic intelligence regarding market status

Desk research refers to the process of gathering existing information from secondary sources rather than conducting primary research. This involves reviewing already published materials such as reports, studies, articles, and other documents that provide insight into a particular topic or market. Economic intelligence regarding market status is a type of information that is often readily available through desk research. This includes analysis of economic trends, market reports, and relevant statistical data that can help businesses understand the current market landscape. Such information is typically derived from reputable sources like government publications, industry analysis, and financial reports. In contrast, qualitative customer feedback, experiential data from focus groups, and demographic data through surveys often require primary research methods. These forms of data involve direct engagement with customers or participants and are gathered specifically for a research initiative rather than being pulled from existing resources. Thus, they do not align with the concept of desk research, which focuses on analyzing pre-existing information.