ACCA Performance Management (F5) Certification Practice Exam

Secondary research refers to the analysis and synthesis of existing data that has already been collected and published by others. This can include a variety of sources such as reports, studies, articles, and statistical databases. The correct answer, which involves desk research using existing statistical data, exemplifies secondary research because it relies on data that has been gathered by other researchers, rather than collecting new data.

By utilizing existing data, researchers can save time and resources while still gaining valuable insights. This approach is particularly beneficial for identifying trends, understanding market conditions, and supporting decision-making without the need to conduct new primary research.

The other options involve primary research methods, where data is collected firsthand. Conducting surveys with customers directly gathers new information about their opinions or behaviors. Field trials are experimental setups to gather new data in real-world settings, and interviews seek to obtain qualitative insights directly from individuals. All of these methods require the collection of new data, distinguishing them from the secondary research focused on existing information.