ACCA Performance Management (F5) Certification Practice Exam

Which of the following is NOT a method of measurement?

1. Paneling

2. Observation

3. Focus groups

4. Surveying by post

The correct answer is: Focus groups

The correct answer identifies focus groups as not being a method of measurement within the context of the options provided. While focus groups are valuable for gathering qualitative insights and opinions from participants about a specific topic, they are typically used for exploratory research rather than for direct measurement of variables. Methods of measurement usually rely on more structured and quantifiable approaches, allowing for data to be analyzed statistically. In contrast, focus groups gather subjective perspectives, which can inform understanding but do not provide a direct measurement of variables like numerical scales or data collection methods do. The other choices are established methods of measurement. Paneling refers to gathering data from a specific group over a period of time, allowing researchers to measure changes or trends in response to various stimuli or events. Observation involves monitoring behaviors or activities in a systematic way to gather data that can be quantified. Surveying by post is a method of collecting quantitative data from respondents through mailed questionnaires, enabling measurement of attitudes, opinions, or behaviors. Thus, while focus groups serve an important role in qualitative research, they differ from the more systematic and quantifiable nature of the other listed methods of measurement.