ACCA Performance Management (F5) Certification Practice Exam

Which of the following best describes a cost-based approach to pricing?

1. Pricing based on consumer demand

2. Pricing based on the cost of goods sold plus a markup

3. Pricing based on market trends and competitor pricing

4. Pricing based on the perceived value to the customer

The correct answer is: Pricing based on the cost of goods sold plus a markup

A cost-based approach to pricing is characterized by setting prices primarily based on the costs incurred in producing a product or providing a service. This method involves calculating the total costs associated with the product, which includes direct costs like materials and labor, as well as a proportionate share of indirect costs. Once the total cost is established, a markup is added to achieve the desired profit margin. This approach emphasizes covering costs and ensuring profitability, which is particularly beneficial in industries where margins need to be structured around known expenses, rather than fluctuating market conditions or consumer sentiment. While consumer demand, market trends, and perceived value are also significant factors in pricing strategies, they do not form the basis of a cost-based pricing strategy. Thus, the focus on costs plus markup directly aligns with the principles of the cost-based pricing method.